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Ambition, Diversification, and Transformation: Powering the UAE’s Energy Future

In the dynamic landscape of global energy, few regions embody the spirit of ambition, diversification, and transformation quite like the United Arab Emirates. As the UAE accelerates its journey toward a net-zero future, it is redefining its energy identity – balancing its hydrocarbon legacy with bold investments in clean energy, digital innovation, and sustainability. For THREE60 Energy, this evolving ecosystem presents a powerful opportunity to contribute, grow, and lead.

Ambition: A Vision Beyond Oil

Ambition is the spark that ignites progress. In the UAE, that spark has become a flame – one that fuels some of the world’s most forward-looking energy initiatives. The UAE Energy Strategy 2050 sets out to triple the contribution of renewable energy and invest AED 150 to 200 billion by 2030 to meet increasing demand for energy. This includes investment in energy infrastructure with 25 major projects spanning solar, wind, hydro, nuclear, and waste-to-energy.

The Mohammed bin Rashid Al Maktoum Solar Park, set to reach 7.2 GW by 2030, and the Barakah Nuclear Power Plant, which can supply 25% of the UAE’s electricity, are tangible proof of this ambition. These projects not only reduce emissions but also position the UAE as a global leader in energy innovation.

For THREE60, ambition has always meant doing things positively differently. From our origins in oil and gas, we’ve built a Tier 2 services organisation that delivers engineering, operations, and systems across the full asset lifecycle. Today our ambition is broader, to support the UAE’s evolving energy landscape. We remain committed to advancing oil and gas development while also enabling the transition to new energies, from hydrogen to CCUS, helping our customers navigate both current and future energy needs.

Diversification: Building Resilience and Opportunity

Diversification is more than a strategy – it’s a necessity. The UAE is actively reshaping its energy mix with solar, wind and nuclear power leading the way. Hydrogen is emerging as a cornerstone of the UAE’s decarbonisation efforts. The Abu Dhabi Hydrogen Alliance drives green hydrogen opportunities and positions the country as a regional hub. Carbon Capture Utilisation and Storage (CCUS) lead by ADNOC is capturing significant amounts of CO₂ annually, contributing to the UAE target of 10 million tonnes by 2030.

At THREE60, diversification has meant expanding our offerings, sectors, and geographies. Today, we operate across six sectors: oil and gas, marine, defence, CCS, nuclear, and wind – with over 1,100 people in 20 locations. This diversity not only spreads business risk but also enables us to bring cross-sector insights to complex energy challenges. Our key operational hubs in the UK, Norway, and Malaysia position us to support clients globally with regional expertise and agile delivery. With our recently established presence in the UAE, it joins the US as a key growth market for the business.

Transformation: Reimagining What’s Possible

Transformation is the natural evolution of ambition and diversification. In the UAE, it’s being driven by digitalisation, AI, and integrated energy systems. Abu Dhabi’s AD.WE platform, powered by AI, is revolutionising energy management – enabling real-time analytics, predictive maintenance, and smarter decision-making.

For THREE60, transformation means embracing digital innovation, agile mindsets, and bold commercial models. Our oil and gas decommissioning journey started small, building trust, and daring to think differently. We co-created new models with clients like bp and Repsol, enabling them to unlock greater value from complex projects in the North Sea and Gulf of America.

Transformation is rarely linear. It requires courage, adaptability, and a willingness to learn from both success and setbacks. At THREE60, we speak of our own 5 step “Hero’s Journey” – from an idea to taking the leap, fighting through the messy middle, persevering through the climb, and onward to impact. Then, we dare to dream again.

Looking Ahead

As the UAE continues to lead the energy transition, the way forward will be shaped by those who embrace ambition, diversification, and transformation. The challenges are real—but so are the opportunities. With the right mindset and partners, we can co-create a future that is cleaner, smarter, and more sustainable.

At THREE60, we’re proud to be part of this journey. And with our new entity and physical presence within Abu Dhabi, we are committed to helping our customers and the UAE power and decarbonise the future.


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