The Social Organisation
Ever since there was just a few of us wandering the world, we realised that if we formed a group and talked to each other we had a better chance of not being eaten by a wild animal that day.
Forming communities in the shape of clubs, societies, unions, Facebook groups, WhatsApp groups are all ways that we can be social. Being social is a survival instinct, so much so that we don’t even need to “think” about a person, we “know”.
Social Media has changed our world and the great thing about social media is in its description…it’s social.
We train and coach companies how to become Social Organisations. This is when you start to see Social Media as more than just a series of point solutions, it’s when you put it right at the heart of our organisation… all disciplines, all functions.
One of our clients, Patrick Saracco, who is the Chief Revenue Officer at Cyberhawk explains it well.
“A social organisation recognises that building a more humanised relationship with all of its stakeholders from customers to investors and employees, develops trust and a sense of belonging to differentiate from an ever-growing digital marketplace.”
Patrick sees a social organisation as resetting the focus on more humanised relationship with many groups of people. Being a social organisation allows Cyberhawk to develop trust with people who can help their business, not only prospects…everyone who can and will be involved with their business. They are using their social organisation to build a sense of internal and external belonging as well as making themselves stand out from their competition.
The social organisation uses social media as the centre point of the organisation, not only for Sales and Marketing but for recruitment, for supply chain, for personnel development, for operational, and technical influence for leadership example…for everything.
I asked Patrick what changed for Cyberhawk since they became a social organisation…
“The daily information overload we are all subjected to prevents us from discerning the right from wrong and not easily identifying a business’s unique selling points. Since we’ve become a social organisation, our communication has evolved and simplified, allowing us to diversify and get closer to our audience, this in turn has helped us expand our marketing outreach and strengthen existing relationships”.
As more elements of our commercial life turn to digital, its important we take control and enjoy the benefits of becoming social organisations.
Published: 08-04-2022
